Analysis Of Old Spice's Advertisement: (Essay Example), 779 words GradesFixer. This essay has been submitted by a student. This is not an example of the work written by professional essay writers.
This essay covers persuasive techniques used in the video commercial for Old Spice deodorant, as well as the messages that lie in the heart of the very commercial. The essay will try to explain the techniques and effects of persuasion on targeted audience, while at the same time referring to style and language.Old Spice Advertisement: An Analysis Of Old Spice. 1066 Words5 Pages. Old Spice is an American males grooming brand. They have many different products which include deodorant, body wash, shampoo, soap, and etc. Old Spice was founded in 1937 by William Lightfoot Schultz and was first manufactured by the Shulton Company.Old Spice, a male specific hygiene company, released the television advertising campaign “The Man Your Man Could Smell Like” during the Super bowl in February of 2010. The focus of the advertisement is aimed at females to buy their new line of body wash for their male partner who would ultimately smell like the model in the commercial.
In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at.
Essay Old Spice Rhetorical Analysis. flirtatious raise of his brow immediately enslaving the attention of millions of female onlookers. The engaging Old Spice commercial of 2010 played an impressive mind game, as it applied ethos, pathos, and logos, through overly embellished scenarios, carefully chosen statements, and the alluring sex appeal of its spokesman.
Old spice has seemed to open up a strong television advertising campaign during the 2010 Super Bowl that has gained much publicity and success. With constantly changing outfits on actor and spokesperson, Isaiah Mustafa, and continually shifting backgrounds and environments, this thirty-three second long commercial most definitely keeps watchers attentive and alert causing them to want to.
Old Spice Rhetorical Analysis Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship.
Old Spice Ad Analysis Essay. Ashley John Heather Dorn Writing 111 February 20, 2011 Old Spice: The Man You Could Smell Like “ Look at your man, now back to me” is said at the opening of the commercial, as it sets a comical tone for the advertisement and draws the viewers’ interest.
Here is a useful example of the body of an advertisement analysis essay: This ad attempts to attract the male audience by referring to their sense of masculinity. This idea is significant because rather than relying on the features of the product or the environment, it stems from evident affective reactions.
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This advertisement is a message on Old Spice products. Old Spice is a brand which produces glooming wares both for males and females that include antiperspirants, deodorant body wash, shower gel and hair and body wash (Grant, 2010). The advertisement designer used both audio and visual aids to convey the message to the audience.
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Commercials and advertisements are all over the place in the modern world. While walking down the streets of New York City, one is bombarded with a bunch of advertisements of different brands.. An Analysis of a Commercial by Old Spice PAGES 7. WORDS 2,089. View Full Essay. About this essay More essays like this:. Reading example essays.
The Advertisement Being Analyzed, An Old Spice Commercial Essay - The advertisement being analyzed is an Old Spice commercial that was played on TV stations in the year 2010. The ad is designed appropriately for the advancement of the use of Old Spice body wash by men.
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Rhetorical Analysis Old Spice In early 2010 Old Spice released this ad for body wash. The image shows a buff man riding a white horse on a perfect beach landscape in the rear with the claim “Smell like a Man, Man.” The advertisement attempts to entice and create a memorable impression towards the audience through appealing to pathos.